• Fashion Merchandising: Principles and Practice

    This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

    • ASIN: 1137413875

  • Basics Fashion Management 01: Fashion Merchandising

    Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

    • Brand: Brand: Fairchild Books
    • ASIN: 2940411344


    As a fashion buyer and merchandiser, you will be required to regularly prepare seasonal merchandise performance reports and present them to concerned stakeholders (designers, product managers, retail operation professionals, business heads etc.) who will use those insights and take requisite steps to improve the full price sell-through and minimize mark downs, so that the brand achieves higher gross margin and in turn higher profits.In this book, I have discussed the key merchandise performance metrics that are used in the industry, so that you can use them as ready templates to create industry-standard performance reports for your brand.After learning the concepts presented in the book, you will be able to: Find out category insights by analyzing inward mix and sales mix and use those findings to optimize merchandise mix for a store. Understand pre- & post EOSS (end of season sale) sell-through contribution of seasonal merchandise. Understand the importance of NOD (no. of days and no. of doors) in doing fast- and slow mover analysis. Analyze “gross margin return on color options” and take necessary steps to improve the merchandise assortment in order to increase the overall gross margin for the brand.This book is perfect for you, if you are a fashion buying and merchandising...

    • ASIN: B077XHT95V

  • Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)

    Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional c...

    • Brand: Fairchild Books
    • ASIN: 1474252923

  • Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)

    Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding...

    • ASIN: 2940496234

  • Fashion Marketing & Merchandising

    Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.• Extensive glossary helps students learn terms related to fashion marketing and merchandising.

    • Brand: Brand: Goodheart-Willcox Co
    • ASIN: 1590709187

  • Visual Merchandising for Fashion (Basics Fashion Management)

    How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

    • Brand: Fairchild Books Visuals
    • ASIN: 2940496129


    Are you a fashion buying and merchandising student planning to get into an entry-level position as a fashion buyer or a fashion merchandiser?Or a professional from a fashion design or fashion related background trying to switch to retail buying and merchandising without any previous work experience in the buying and merchandise domain?Then, this book is perfect for you.It will give you insights into the best fashion retail business practices, help you understand the retail math jargon, and most importantly, develop an industry-standard buy plan that will help you get the job in a competitive market.After learning the concepts presented in the book, you will be able to:• Develop an annual/seasonal/monthly sales target plan without knowing the forecasted sales budget.• Understand the difference between net sales value (NSV) and gross sales value (GSV). • Develop a base stock and refill stock buy plan.• Develop category-wise merchandise mix.• Develop category/style/MRP wise buy plan. • Develop month wise intake plan.• Understand the relationship between total gross sales value (GSV) and total buy value.And you will also get a bonus: I will send you an Excel file that contains all the tables (with all the formulas) used in the book.

    • ASIN: B0767HSQZ6

  • In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

    If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more.   The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job...

    • ASIN: 0307463834

  • Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)

    Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools.Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).

    • Brand: Fairchild Books
    • ASIN: 1474233325