• In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

    If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more.   The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job...

    • ASIN: 0307463834

  • Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)

    Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional c...

    • Brand: Fairchild Books
    • ASIN: 1474252923

  • Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)

    Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding...

    • ASIN: 2940496234

  • Basics Fashion Management 01: Fashion Merchandising

    Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

    • Brand: Brand: Fairchild Books
    • ASIN: 2940411344

  • Fashion Merchandising: Principles and Practice

    Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This book also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. Key features:• Detailed strategic and analytical coverage of the subject• Strong application of theory to the realities of the fashion business• A running case study provides a practical example of the activities of the fashion merchandiserJames Clark is a Senior Lecturer at London College of Fashion, University of the Arts, UK'I am delighted to see that for the first time there will be a book that truly understands the role of the merchandiser within the European retail sector a...

    • ASIN: 1137413875

  • Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)

    Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools.Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).

    • Brand: Fairchild Books
    • ASIN: 1474233325

  • Fashion Marketing & Merchandising

    Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.• Extensive glossary helps students learn terms related to fashion marketing and merchandising.

    • Brand: Brand: Goodheart-Willcox Co
    • ASIN: 1590709187

  • Visual Merchandising for Fashion (Basics Fashion Management)

    How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

    • Brand: Fairchild Books Visuals
    • ASIN: 2940496129

  • The World of Fashion Merchandising

    - Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues.- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.

    • ASIN: 1566378915

  • The complete journal of FASHION RETAIL BUYING AND MERCHANDISING: Follow a working store model with comprehensive mini case studies and testing challenges

    The book outlines the central principles and mechanisms that are applied in fashion retailing and illustrates as to how the major tasks and roles intertwine from the conceptualisation of the product through to the presentation of a finished garment to the customer and in doing so demonstrates how the key functions such as design, buying, merchandising, technology, production, logistics and selling each with their unique specialised operations manage to achieve this. The book is also unique in that in addition to the fundamentals of the subject content it practically also follows the end to end journey of a model CH Clothing Company as it threads its way through all the key disciplines and incorporates mini case studies with challenges that are designed to test the understanding of the reader. It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.

    • ASIN: 1540691322

  • fundamentals for succesful and sustainable fashion buying and merchandising

    FUNDAMENTALS FOR SUCCESSFUL AND SUSTAINABLE FASHION BUYING AND MERCHANDISING The book outlines the fundamental principles and mechanisms that are applied in fashion retailing and illustrates as to how the major tasks and roles intertwine from the conceptualisation of the product through to the presentation of a finished garment to the customer and in doing so demonstrates how the key functions such as design, buying, merchandising, technology, production, logistics and selling each with their unique specialised operations manage to achieve this. Strategy formulation and operational activities of all major stakeholders in the organisational hierarchy are outlined in detail. Topics that enjoy extensive coverage are the mathematics of retail, financial intake and location planning as well as the development of buying range assortments, visual merchandising as well as in and post season analysis and review of sales performance and stock management. Technology aspects focus on the construction of fabrics, garment technology, supplier sourcing and compliance audits which link into the production processes, product critical path management, negotiating, costing models, packaging and supplier performance management as well as the use of ordering and allocation options available. Logistic...

    • ASIN: 1519770758

  • The End of Fashion: The Mass Marketing of the Clothing Business Forever

    The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

    • ASIN: B003YUCEC0

  • The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

    Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s cl...

    • Brand: Kaplan Publishing
    • ASIN: 1427797102

  • Merchandising Mathematics for Retailing (5th Edition) (Fashion)

    Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.

    • ASIN: 0132724162

  • Fashion Entrepreneur: Starting Your Own Fashion Business (FASHION DESIGN SERIES)

    FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. (Burke, Sandra)

    • ASIN: 0987668315

  • The Fashion Intern

    This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.Instructors, contact your Sales Representative for access to Instructor's Materials.

    • ASIN: 1563679108

  • The Business of Fashion: Designing, Manufacturing, and Marketing

    Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers- New chapter case studies give students a chance to think critically and apply the chapter concepts - Integrates corporate responsibility and sustainability throughout this edition- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retailThe Business of Fashion STUDIO- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions Teach...

    • ASIN: 1501315218

  • Visual Merchandising and Display: Studio Access Card

    As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

    • Brand: imusti
    • ASIN: 1609010841
    • UPC: 001609010841

  • A Practical Approach to Merchandising Mathematics Revised First Edition

    A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry.PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395406. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

    • Brand: Brand: Fairchild Books
    • ASIN: 160901300X

  • Fashion Marketing & Merchandising

    Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies. Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization. Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security. Reports successful fashion merchandising activities that satisfy the changing consumer market. Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing. Examines fashion industry globalization and business consolidation. Discusses how to prepare for career opportunities in fashion, including entrepreneurship. Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.

    • ASIN: 1619604922